Jacquelyn Trotman / Amanda Elgarresta
Client: Verizon
Insight: Long-distance couples live far apart, but Verizon brings them closer than any network.
Idea: The Longest Distance Plan, a new Verizon deal that gives long distance
couples discounts proportional to the distance between them when they switch networks.
couples discounts proportional to the distance between them when they switch networks.
Execution: An integrated campaign and case study including print, outdoor and digital ads illustrating distances being made “shorter” with Verizon’s coverage, and the details of the deal.
Print Ads
Print ads featured a distorted rendition of the iconic Verizon coverage map, emphasizing the fact that cross-country connections are made stronger when they use Verizon’s network.
Outdoor Ads
Outdoor ads delivered localized messaging outlining the details of the plan.
