Medium: Emerging Technologies
Client: Depop
Insight: People who buy and sell on Depop keep clothes and textiles from going to landfills.
Big Idea: Buying/selling on Depop gives clothes new destinations
Execution: A traveling RV pop-up shop and AR shopping experience.
Depop-Mobile
The Depop-Mobile is a traveling pop-up shop that would stop in major US cities, selling Depop items in an RV. This plays on the vintage, nostalgic feeling that’s normally associated with secondhand shopping.
Emerging Technology
Augmented Reality technology allows people who aren’t in-person to virtually shop the RV from the Depop app.
