Client: Depop
Insight: People who buy and sell on Depop keep clothes and textiles from going
to landfills.
to landfills.
Big Idea: Buying/selling on Depop gives clothes new destinations
Execution: A traveling RV pop-up shop and AR shopping experience.
Experiential + Emerging Technology
The Depop-Mobile is a traveling pop-up shop that stops in major US cities, selling Depop items in an RV. This plays on the vintage, nostalgic feeling associated with secondhand shopping that Gen Z can't get enough of. With the help of Augmented Reality technology, fans who can't experience the Depop-Mobile in person, can virtually shop the RV from the Depop app.
Digital
The Depop-Mobile will be introduced to the world through a series of Instagram posts and geo-tagged stories that allow viewers to track the Depop-Mobile's location and see user-generated stories highlighting real people's experiences in real time.
