Jacquelyn Trotman / Amanda Elgarresta
Client: ALPO
Insight: Dogs are protective over their family, and do everything they can to protect them from danger.
Idea: ALPO celebrates dogs as the everyday heroes that protect their family.
Execution: Highlighting the small, heroic things every dog owner has seen their dog do by honoring each dog with a medallion of honor.
Insight: Dogs are protective over their family, and do everything they can to protect them from danger.
Idea: ALPO celebrates dogs as the everyday heroes that protect their family.
Execution: Highlighting the small, heroic things every dog owner has seen their dog do by honoring each dog with a medallion of honor.
Print Ads
Collar of Honor
To extend the campaign iconography, ALPO will make physical medallions (in the forms of dog collars) that owners can purchase from the ALPO website; they will be shipped to customers so their dog can also look and feel like a hero. Owners can customize their Collar of Honor with their dogs’ names or “hero” name, with a randomized “Hero Name Generator” integration to help jog their imaginations.
UX/UI interface for the Collar of Honor.
ALPO Comics: Everyday Hero Adventures
ALPO will launch a web page for customers to create digital comics featuring their real dogs, illustrating their everyday acts of heroism using generative artificial intelligence. Comics will be available to order and print through the ALPO website, and
to share on social media platforms.
to share on social media platforms.
Hero Statues
To increase the visibility of the celebration of dogs, ALPO will place statues of dogs placed in public parks and squares, mirroring the way we honor human heroes. Engraved QR codes will direct viewers to the campaign assets on the ALPO website.
