Client: Cheetos
Insight: Cheetos leave orange crumbs on your fingers.
Big Idea: Highlight orange fingerprints as a Cheetos brand attribute.
Execution: A Cheetos-themed escape room mystery experience.
CSI: Cheesy Snack Investigation: A Cheetos Mystery
You and your team are a part of an elite task force called to investigate a recent heist at the Cheetos factory. This morning, several factory workers reported to work only to find that all of the Cheetos recipes were missing! All that was left at the scene were orange Cheeto dust fingerprints... You have 60 minutes to uncover clues, leads, and identify the culprit before they get away. Good luck!
Print 1: "Who will get caught orange-handed? Step into an all-new escape room experience, a classic whodunit with a Cheetos twist. Will you solve the case?"
Print 2: "Here, you'll want to be the one left holding the bag. Step into an all-new escape room experience, a classic whodunit with a Cheetos twist. Will you solve the case?"
Print 3: "Every suspect leaves a trace. Luckily ours is delicious. Step into an all-new escape room experience, a classic whodunit with a Cheetos twist. Will you solve the case?"
Escape room experience promotional posters
Experiential: CSI: Cheesy Snack Investigation escape room installation
Packaging: Limited-edition Cheesy Snack Investigation Cheetos packaging; "evidence bags" and escape room experience souvenirs
