Medium: Print, Experiential
Client: Cheetos
Insight: Cheetos leave orange crumbs on your fingers.
Big Idea: Highlight orange fingerprints as a Cheetos brand attribute.
Execution: A Cheetos-themed escape room mystery experience.
CSI: Cheesy Snack Investigation: A Cheetos Mystery
You and your team are a part of an elite task force called to investigate a recent heist at the Cheetos factory. This morning, several factory workers reported to work only to find that all of the Cheetos recipes were missing! All that was left at the scene were orange Cheeto dust fingerprints... You have 60 minutes to uncover clues, leads, and identify the culprit before they get away. Good luck!
