Medium: Print, Digital
Client: Skippy
Insight: People who patronize Skippy really love peanut butter.
Big Idea: Skippy fans are passionate for peanut butter in the same way someone would feel for a partner.
Execution: Phrases someone might use to describe a partner or peanut butter.
Spread Love with Skippy (for the love of peanut butter)
Digital “love” letters with copy from the “for the love of peanut butter” print ads that can be shared with friends, significant others, etc. by way of the Skippy website. Digital love letters would be available to recipients through email.
Form to select and send Spread Love with Skippy messages, accessible via the Skippy website.
Digital Love Letter (front)
Digital Love Letter (back)
