Client: Twix
Target Audience: People aged 18 to 35 around the world. They see Twix at the counter, but they probably haven't engaged with the brand or purchased it in a while.
Problem from Brief: Make Twix famous for giving people a good thing, twice
Insight: People fall in love with the original versions of things, so the sequels don't measure up.
Idea: Sequels change what people love about the originals. The second Twix is just as loved as the first because it's exactly the same.
